Your customers want to know that the battery investment they make is going to last. They want to feel secure that they are not going to find their forklift dead during a busy shipping season or their boat stuck in the dock on the first day of fishing season. Of course, all batteries die at some point. But the better a battery is maintained, the longer its life will be. And it is your job as a dealer to make sure that your customers know how to maintain their battery purchase.