---
title: "Photoshopping \"Green\" Batteries (North American Clean Energy)"
description: Crown Battery’s John Connell breaks down Battery Greenwashing and Sustainability in just a few minutes
---

[Blog ](https://www.crownbattery.com/news)

# [Photoshopping "Green" Batteries (North American Clean Energy)](https://www.crownbattery.com/news/photoshopping-green-batteries)

 Written by [Crown Battery](https://www.crownbattery.com/news/author/crown-battery) | Feb 28, 2022 6:36:00 PM

**You’ve seen the photos in battery ads:** A pristine lawn. Solar panels, maybe a wind turbine. And “green” batteries strutting in the foreground.

**Reality isn’t as pretty: **Those “green” batteries were probably manufactured using electricity from fossil fuels -- and up to 95% of them will end up in a landfill.

 

Here’s what’s happening, in a nutshell:

Battery demand is skyrocketing... and so are misleading claims about battery sustainability.

 

CLAIM: “Our batteries are ‘green.’”

REALITY: There’s no legal definition for ‘green;’ without data behind it, it’s a marketing phrase.

 ---

CLAIM: “Designed for renewable energy”

REALITY: Anyone can slap a “renewable energy” label on a battery. So be sure there’s proof to back up a manufacturer’s claims. And make sure it’s in plain English, to save your time. (Better explanations make it faster and easier for you to get the gist.)

 ---

CLAIM: “Our batteries are recyclable.”

REALITY: What % of the battery is recyclable? What’s the source? How/where do you return batteries for recycling?

 

## **There used to be three ways to deal with battery greenwashing:**

- Bury our heads in the sand
- Take marketers at their word, without proof
- Read hundreds of pages of scientific papers, government reports, and corporate ESRG reports... until you’ve learned enough to make an informed decision.

Fortunately, there’s a fourth option if you want to improve sustainability -- without investing a ton of time.

We’ve done the heavy lifting for you in **this article from *North American Clean Energy* -- “How to Spot Greenwashing...” **(click here to read it now).

 <https://www.nacleanenergy.com/?action=page&id=magazine>

***Click the picture above for the full story.***

**Crown Battery’s John Connell breaks down Battery Greenwashing and Sustainability in just a few minutes, including:**

- Greenwashing vs. Reality
- Behind the Battery Recycling Gap: Which batteries are only collected 5% of the time
- One simple question that reveals upstream carbon emissions
- How to check out a battery company’s energy efficiency efforts
- Why the best battery isn’t a new one (it’s ____)

### [**Click here to get your crash course in battery sustainability now.**](https://www.crownbattery.com/sustainability)

[View full post](https://www.crownbattery.com/news/photoshopping-green-batteries)

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